popcord™: unforgettable keyring charger - iPhone & micro usb



Expressive. Itinerant. Sharp. Carry your keys in style. Plug your phone to any USB and charge your battery.
Thanks to the vote of our backers, pink was selected as our next colour.
Next, once we reach £35,000 we are going to introduce the much desired Kickstarter Green popcord! 
Tell your friends to make sure we unlock it as soon as possible.
Design. Distinctly elegant, popcord matches the beautiful simplicity and sheer convenience of smartphones. Such a clean design is only made possible by selecting the most advanced manufacturing techniques. 
Your keys. Keys unlock the objects you cherish. Highly customisable, popcord denotes your keys and unlocks the potential of your smartphone.
Charge and go. Take it from your key ring, plug it into any USB port, and top up your phone's battery every time you want.
Flexibility. The design and material choices of the cord allow you to easily hold and use your phone while it's charging.
Usability. We designed popcord to be a treasured everyday carry - a stylish keyring you can use as a cable to charge your phone whenever you want. Compact when closed, it doubles in length when fully extended.
Personalised. Popcord amplifies the character of your keys with its elegant contour and advanced manufacturing techniques. Its design celebrates your modern lifestyle. Just pick your flavour and stand out from the crowd.
Colours. Available in four colour combinations, you can choose between gunmetal/black, silver/white, gunmetal/red, and gold/black. The gold/black popcord is available as a different pledge.
Engravable. You can also engrave popcord with your name or your mantra. Make it your motivator or give it to a special person.
We are counting on your support to introduce a wider range of colours throughout the campaign. Let us know which one is your favourite and ask your friends which one is theirs!
Popcord is made of precision cast zinc and a flexible rubber cord. Weighing in at approximately 12 grams, popcord measures 4 inches when extended, and 2.5 when closed.
Its body is smaller than the shift key on your keyboard!
Popcord comes with both micro USB and lightning connector, making it compatible with the majority of smartphones.
We are aware of the necessity of using original Apple MFi Lightning connectors to ensure compatibility and prevent malfunctioning. That's why we are going to use only original parts (OEM), and rely on certified suppliers for our production.
Lightning connector. Works with every iPhone, iPad and iPod with a Lightning connector. This includes:
  • iPhone 5, iPhone 5C and iPhone 5S
  • iPad 4, iPad Air and iPad Mini
  • iPod touch and iPod nano (current generation)
Micro USB. Works with every smartphone and tablet with a standard micro USB connector. This includes:
  • Samsung Galaxy S2, S3, S4, Galaxy Note, Galaxy Tab
  • HTC One
  • Nokia Lumia, 920, 925 and 1020
  • Sony Xperia
  • Blackberry
  • Amazon Kindle, Kindle Fire
If you feel that you still need a battery case, popcord micro USB is fully compatible with the great majority of the models on the market.
Popcord will never leave you hanging. With popcord attached to your keys you can charge your smartphone with any USB port on the planet: there are over 4.9 billion. Just look around you and give your phone a boost.
                        
Everything started on a rainy afternoon when one of us looked at his phone to find out it was out of battery. Again!
Having tried several charging accessories, that was the last straw. There must have been a better way.
We believe that your keyring tells a story while accompanying you everywhere. Obsessed by elegant design and functionality we thought to combine it with a smartphone charger. The result is an object you can always rely on and would love to carry with you.
We spent the first two months examining the use of our smartphones, trying to imagine a solution to their limited autonomy. We brainstormed in cafes, drew on paper, and talked to people to understand when they were running out of battery the most. Once we had decided on the main features, we started sketching and 3D modelling to obtain the exact solution we were looking for.
Once the design was clear in our minds we moved to rapid prototyping and testing with users.
Having received enthusiastic feedback, we engaged in a close collaboration with manufacturers to refine our model and find the most suitable materials and production techniques, selecting cast zinc for the body and a high-quality soft plastic for the cord.
We believe a cable is the best way to charge your phone.
External batteries need to be charged (using a cable), are bulky, and easily forgotten at home. Battery cases make phones clunky and hot. And they still need a cable to be charged. But cables are not perfect either. They were designed to stay in one place. That's why they're so easy to forget.
Popcord revolutionises the cable. Portable, flexible and exceptionally elegant.
Assembling an earlier prototype.
Assembling an earlier prototype.
Quick sketches and technical drawings from the journey of popcord
Quick sketches and technical drawings from the journey of popcord
After thorough testing and a constant collaboration with manufacturers, our models have been approved for mass production. The supply of custom USB internal components has been organised adopting strict standards, while Lightning connectors are coming from the only Apple approved supplier.
We are now ready to launch popcord on kickstarter and count on your support to bring it to production.
All the manufacturers are lined up and ready to begin production and have helped us identify the key steps separating us from delivery:
  • Order the die cast mould
  • Order materials (zinc, cables, connectors)
  • Organise the assembly line according to the amount of orders
  • Design and manufacture the packaging
  • Quality assurance inspection
  • Full production
  • Shipping to our warehouse
  • International shipping to our backers
We expect to be able to deliver popcord to our backers in May 2014.

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